Philips Automotive North America, a division of Royal Philips is debuting a new packaging scheme for its line of Premium Upgrade Headlight Bulbs. The new packaging is designed to help improve the product’s retail performance by making it easier for consumers to find the bulb that best fits their needs and make a quicker buying decision. Key criteria used for the new packaging focused on developing a more eye-catching design, providing a clear and unobstructed view of the product, delivering simplified information on performance level and application, and clarifying the value in both the safety benefits and performance advantages that drivers can expect to receive when they upgrade their lighting with of Philips Premium Upgrade Headlight Bulbs.
The new packaging will be incorporated into the Philips Premium Upgrade Headlight bulb line, which includes: Philips Vision, Philips VisionPlus, Philips X-treme Vision, and Philips CrystalVision Ultra.
The Philips Premium Upgrade Headlamp bulbs offer four distinct lighting options that are based on the varied needs and budgets of each individual driver and their driving habits. The options include Philips Vision, which provides 30% more light, Philips VisionPlus with 60% more light, Philips X-treme Vision, which can deliver up to 100% more light than a standard halogen lamp, and Philips CrystalVision Ultra, a Xenon-powered Halogen headlight bulb for drivers who are looking to add style and performance to their vehicle with the bright white look of HID.