Auto Service World
News   July 7, 2006   by Auto Service World

New CEO at DaimlerChrysler Canada


Effective immediately, Reid Bigland is appointed President and Chief Executive Officer DaimlerChrysler Canada, Inc., reporting to Joe Eberhardt, Chrysler Group Executive Vice President, Global Sales, Marketing and Service.
In this position, Bigland is responsible for all Chrysler Group sales and marketing activities in Canada.
Mr. Bigland replaces Steven J. Landry who has recently been appointed
Vice President – Sales & Field Operations, Chrysler Group for the U.S. market.
Mr. Landry remains Chairman of DaimlerChrysler Canada Inc. overseeing
the strategic direction of the company.
“Reid Bigland’s 18 years of experience in the Canadian and U.S. transportation business, including management positions in sales, dealer operations and labour operations, lines up well with the opportunities and challenges facing DaimlerChrysler Canada,” said Eberhardt.
“Together with Steven Landry, DaimlerChrysler has a uniquely-experienced leadership
team driving our Canadian organization forward.”
Mr. Bigland returns home to Canada from his previous position as President of Freightliner Custom Chassis Corporation, a South Carolina-based business unit out of DaimlerChrysler’s Commercial Vehicle Group.
Mr. Bigland started his career with Canadian Airlines International in 1988 holding positions in the areas of operations and labour relations.
In 1997, Mr. Bigland joined the Canadian commercial truck company Western Star Trucks, which eventually became a part of DaimlerChrysler’s Freightliner organization. In 1999, Bigland relocated to the United States where he held a number of positions increasing in responsibility in the areas of sales and dealer operations and general management at Freightliner LLC.
Bigland, 40, was born in Kamloops, BC and grew up in Vancouver and Toronto.
Mr. Bigland holds a Bachelor of Arts degree from the University of British Columbia and will be relocating from


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