In the second installment of the ground breaking “Your Name Here” contest, in which one fan will receive official naming rights to the 2008 NASCAR Sprint Cup Series race at Richmond International Raceway on May 3, 2008, Crown Royal announced Dan Lowry as the grand prize winner.
From this point forward, the race will officially be entitled “Crown Royal Presents The Dan Lowry 400.”
“It still hasn’t hit me that this is all real and that my name will actually be incorporated into the race title,” said Lowry.
“Crown Royal has truly provided me a once-in-a-lifetime experience with the helicopter ride and unveiling alone. I can’t even imagine what it’s going to be like at Richmond in May.”
Lowry was one of two winners of the contest that were flown to Las Vegas to participate in the ceremony.
While Lowry was awarded the grand prize, Tim Weiland, the first-prize winner of De Pere, Wisconsin, received a custom Stage 1 Roush Fenway Mustang from Ford.
Crown Royal selected the winners from approximately 10,000 written submissions chronicling consumers’ fondest Crown Royal memories.
In his winning entry, Lowry recalled a moment when he was working thousands of miles away from home in Venezuela.
He wandered into a local restaurant where he didn’t recognize any of the labels behind the bar until he caught sight of the purple and gold Crown Royal bag that immediately reminded him of the fond memories of home.
Lowry’s name will be incorporated into all official race logos, used for thousands of pieces of merchandise and recognized during the race broadcast and media partners as the race’s official title.
In addition, Lowry will take part in pre-race festivities at Richmond International Raceway, and participate in the trophy presentation to the race winner in victory lane.
Crown Royal, a Canadian Whisky, was specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939.
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