Auto Service World
News   January 13, 2003   by Auto Service World

NAPA Canada Departs From Canadian Stockcar Racing Sponsorship


NAPA Canada has announced that is ending its four-year sponsorship with Robin Buck Racing.
The announcement did not elaborate on the reasons behind the change, but NAPA Canada vice-president, sales & marketing, did offer that it was a change in marketing emphasis that was behind the move.
"The decision was a difficult one to make, said Weller. "We had a productive relationship over the past four years. However, marketing emphasis necessitates a change in our global strategic plan.
"Robin has been a great spokesperson and both he and his team have been great ambassadors for NAPA over the years and we thank them for their contributions and tireless efforts promoting NAPA," he continued. "On behalf of NAPA and all of our employees we wish Robin and his team the very best of luck in the pursuit of victory."


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