Mobil 1 Touts New Synthetic Formulation with Strong Packaging

Exxon Mobil Corporation says its newly reformulated Mobil 1 with SuperSyn excels under extreme conditions in both new and old engines, and has introduced packaging to help consumers understand the benefits.
SuperSyn was developed by ExxonMobil researchers several years ago. It started on the race track, in response to requests from the drag-racing community where pressures and strains on an engine’s moving parts are tremendous and engine failure is common. Using an experimental Mobil 1 SuperSyn formulation, the drag racers found that engine bearings and other lubricated parts were lasting longer.
Realizing that SuperSyn could add an extra element of protection to road-going passenger cars, ExxonMobil developed a new formulation of Mobil 1 which combines SuperSyn with a proprietary additive system. This is the 5th generation of Mobil 1 in its history.
Mobil 1 with SuperSyn is a top performer when it comes to engine protection. It performs well in a variety of conditions — from starting in cold temperatures, performing in extreme high temperatures and operating in high-load conditions. Mobil 1 is not just for extreme service, it also benefits engines in “normal” service.
“Research shows that drivers are keeping their vehicles longer, and that the vehicles themselves are lasting longer,” said Alan Kelly, North American regional lubricants and specialties director for ExxonMobil. “Therefore, today’s drivers want to make sure their engine has the best possible protection it can get.”
New Mobil 1 packaging has been brought to market in response to consumer research which has shown that customers are confused when it comes to the use and benefits of various viscosity grades of motor oil.
In response to this research, each grade of new Mobil 1 with SuperSyn is linked to specific styles of driving and a specific benefit. After consulting the owner’s manual, consumers picking up a bottle of Mobil 1 with SuperSyn can clearly read a description of the benefits provided by a specific viscosity. New Mobil 1 with SuperSyn is available in five viscosity grades.
An example of the label language includes: Mobil 1 0W-30 Enhanced Fuel Economy Formula — Delivers the best fuel economy in the Mobil 1 line. For quicker cold starts and faster protection. Protects during high-temperature, high-stress situations.
“Every grade of Mobil 1 with SuperSyn provides exceptional performance and each viscosity is geared toward a specific application,” explained Kelly. “We suggest that drivers follow the viscosity grade recommended in their vehicle’s owner’s manual.”
Mobil 1 with SuperSyn is truly a global formulation, exceeding the latest standards from the oil industry and vehicle manufacturers. “Simply put, Mobil 1 with SuperSyn is the best motor oil ExxonMobil engineers have ever developed,” said Kelly.