Auto Service World
News   November 18, 2008   by Auto Service World

Mitchell 1 announces Canadian CRM program

Mitchell 1 has announced a Canadian Customer Retention Marketing (CRM) program that integrates with over 50 different Shop Management Systems to help automotive service providers turn first-time customers into profitable, repeat customers.


“Mitchell 1 CRM service reminders are the first step to optimizing your valuable customer database,”

said Brian Warfield, Mitchell 1 product manager. “Service-specific recommendations are pulled directly from your Shop Management System’s database and sent to your current customers as their vehicles come up for recurring maintenance.”


The personalized nature of the service reminder cards means that they won’t be regarded as “junk mail,” but rather an important form of communication between shops and their customers. The cards feature the customer’s name on the front of the postcard and the shop’s logo, address and phone number are prominently displayed on the inside.


Each service reminder predicts 12 recommendations with easy-to-understand service history information. Track tire rotations, air filters, coolant flushes, brake jobs, ATF, belts, hoses, etc. Actual vehicle daily kilometers are used to compute suggested shop service recommendations.


In addition, the cards include shop-defined coupons to reward customer loyalty.


“Loyal customers are the cornerstone of any solid, successful business. Maintaining your core customers is vital to ensuring that your business continues to grow and profit,” concluded Warfield.

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