Auto Service World
News   January 31, 2017   by Adam Malik

Millennials to MiX it up with AASA

In an effort to bring more younger, tech-savvy perspectives to the table, the Automotive Aftermarket Suppliers Association announced that they have launched a new council comprised of millennials.

Recognizing that there is an opportunity to spread knowledge through a reverse mentoring system, the AASA is bringing younger people into roles to help the older generation. Further, it allows the leaders of tomorrow, the association said in a news release, to address the problems of tomorrow.

“Automotive aftermarket supplier executives have a long history of dedicating their time and experience to mentor and prepare the next generation of industry leaders — yet supplier executives and the industry as a whole can learn much from today’s younger, tech-savvy, connected millennial generation,” its announcement said.

The association “seeks to tap into this valuable resource and bridge the ‘generation gap’ by establishing a new organization,” said Bill Long, AASA president and chief operating officer. “The Modern Industry eXpertise Council, or MiX, this group of young members will serve in a ‘reverse mentoring’ role, providing fresh new perspective on issues and opportunities facing the aftermarket.”

MiX will be open to those under the age of 40 who are AASA supplier member company employees. They “will work on tackling both areas of concerns and opportunity, and will ‘mentor’ senior industry leadership at AASA industry events and through whitepapers and special reports exclusively for member companies,” the release said.

The AASA listed the following opportunities for members: Knowledge about leading industry data; a platform for discussion between millennials and senior leaders; networking with industry peers; the opportunity to work on current and future industry challenges and provide expertise from millennials’ view point; and individual growth and a broad perspective of our industry to enhance their careers.

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