MAM Software Group, Inc. has announced a new corporate identity and a new management structure for it US subsidiaries as part of a global rebrand. The move brings MAM operations in the UK and US under one unified brand to more accurately reflect its position as one of the leading providers of business management software solutions.
Renowned for its innovative and flexible approach, MAM Software is a leading provider of business management solutions, with dedicated product groups for the UK and US automotive aftermarkets as well as vertical markets in the UK. It focuses on improving the efficiency and profitability of companies with complex supply chains via the use of specialized software and services.
This major initiative will see the merging of the Group’s MAM Software Inc. and Aftersoft Network NA Inc. subsidiaries to create a single company with specific divisions serving the US tire and auto parts aftermarkets. Operating under the new MAM Software Inc. brand, the company will headed by the newly appointed Patrick Maley as President.
Patrick Maley joins the company from RedPrairie, where he occupied the role of Vice President and General Manager. He has 23 years of sales and management experience across a variety of industries. Mr Maley will bolster the executive team at MAM Software Inc., joining existing members of staff Bill Klepeiss and Brian Allibon who will take new positions as President of VAST Division and President of Autopart Division respectively.
The refreshed brand identity, which will be rolled out over the coming weeks, underlines the company’s dedication to growing its operations in the US and UK and centers around the central proposition of “Driving Business Performance.” The rebrand will also include a new website which will communicate the business benefits of MAM’s solutions and encapsulate the Group’s total offering, including applications for auto parts, tire, servicing and other vertical markets.
“Our new identity will act as a catalyst for further progress towards our strategic vision,” said Mike Jamieson, CEO of MAM Software Group. “This is an exciting time for MAM Software in North America, and with continued investment in the company we aim to capitalize on our successes and build a platform for future growth. Our new identity will make it easier for existing and potential customers to identify which of our products are relevant to their market, and will give stakeholders a greater clarity about the structure of the Group.”