Auto Service World
News   December 17, 2013   by Auto Service World

MAHLE Clevite’s RTI Division Restructures Sales Team

Max Dull, general manager of the MAHLE Clevite RTI division has announced a restructuring of its sales force to better serve aftermarket customers. In addition to providing overall leadership and vision for the division, Dull has taken on additional responsibility for directing the company’s sales force.

Keith Korchma, director of eastern regional sales, and William (Bill) Hetzel, director of western regional sales for MAHLE’s RTI division, will now report directly to Dull.

“With the support of MAHLE and its worldwide resources, we are building a new division with a customer-centric focus,” said Dull. “As we put together a strategic plan and build this new structure to better support our customers, I’m pleased with the opportunity to work directly with our customers and field sales team. This new structure provides a strong foundation for the new products and product enhancements that MAHLE RTI will introduce in 2014.”

Dull is an experienced senior-level sales and marketing executive with many notable aftermarket companies including Beck/Arnley, Affinia, Uni-Select, AE Clevite and Dana. He spent many years running Beck/Arnley, an aftermarket import parts specialist. He joined MAHLE in October 2013.

Korchma has been with the MAHLE Clevite RTI division since 2011 and is responsible for leading, managing, and executing the sales function for the company within the eastern U.S. and Canada. He had broad-based experience in aftermarket sales for Three Plane and Company, Kuryakyn, Stingray Distribution, StreetGlow, DiabloSport and Ed Morse Automotive Group.

Hetzel joined the company in 2012, bringing more than 35 years of automotive equipment expertise to the MAHLE Clevite RTI division. He has worked for Bear Automotive Service Equipment, Rotary Lift, Hennessy Industries, Snap-on Equipment and Bosch Equipment. He has held management positions in customer service, field service, technical service and sales. Hetzel is based in Nashville and responsible for all sales west of the Mississippi in the U.S. and Canada.

With the restructuring, Dull announced the departure of Mike Cable, vice president.

The MAHLE RTI division specializes in the development, manufacturing and distribution of automotive maintenance equipment, including air conditioning service, fluid exchange and nitrogen tire inflation systems. For more information about MAHLE Clevite Inc. visit

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