Lund International has launched a new look and new capabilities for its consumer and commercial website. The website, at www.lundinternational.com, was redesigned as part of a nine-month process in which the automotive aftermarket company wanted to build a site that truly addressed unique users including their customers, dealers and the end-consumer a sizeable effort indeed; but one the company describes as a commitment to both their customers and dealers. The new site contains cutting-edge features for multiple audiences. Consumers will enjoy the "my account" feature allowing them to save product wish lists, vehicle profiles and dealer information. Dealers will take advantage of the "Dealers-Edge" program containing customizable ad-slicks, radio scripts, installation videos and more. What’s more, search capabilities have been enhanced allowing users to search across all Lund International brands with unique filters to hone-in on product quickly. Additional consumer-savvy features include: an accessorized auto slide show, live customer service rep, downloadable brochures, the ability to register product on-line, the ability to e-mail product to friends and much more. "We want to get consumers excited about accessorizing," says Paula Sliefert, Lund International’s director of marketing. "More and more, consumers look to the web to research before walking into a retail environment. We want them to have fun when they hit our site and we want them to come back. At that point, it’s our job to close the loop with our powerful Dealer Referral Network and get them into our dealer’s stores." Undoubtedly, an important factor in keeping them coming back is keeping it fresh, and keeping it fresh is one of Lund International’s primary goals for the new site. A new pulse on the company, constant updates including new product, press releases, events and even careers will be ongoing.