Liqui Moly is experiencing tremendous growth in Canada. During the first half of 2013 the German motor oil and additive specialist has more than doubled its sales figures in comparison to the same period the previous year. To further improve service, the proven aftermarket expert Lenny Levac has now been hired.
“Our success story is based on the fact that we not only offer top quality products – we also offer service to match”, said Manfred Fischer, who is responsible for the Canadian market at Liqui Moly The company profits from the trend that more and more vehicles are requiring highly specialized motor oils. “The times when one single oil was suitable for all cars, are long gone”, added Fischer. “Using the wrong oil is just asking for engine and transmission problems.”
The online oil guide at www.liqui-moly.com shows which vehicle requires which oil. Liqui Moly has the right oil for most cars with official approvals from the vehicle manufacturers. Every liter is produced in Germany to guarantee the highest possible quality.
Liqui Moly has hired British Columbia-based Lenny Levac to help support workshops and sales. “Lenny has many years of experience in the automotive aftermarket”, said Manfred Fischer. “We are pleased that he decided in favor of Liqui Moly. He will help us continue our course of expansion.”
Canada is one of the strongest growth markets for LIQUI MOLY. This is also attributable to the successful launch of 60 litre barrels as well as the work of the sales partners Altrom Canada and Worldpac. “In Germany we have already been chosen the most popular brand of oil, and we want to achieve this in Canada as well,” added Fischer.