Auto Service World
News   March 1, 2010   by Auto Service World

Knowledge Exchange Conference: It’s All About the Catalogue . . .

The National Catalogue Managers Association (NCMA) announced the keynote speakers for its 2010 Knowledge Exchange conference who will address electronic automotive cataloguing from several distinct directions.

Speakers at the conference, April 24-27 in San Antonio, Texas, include: Paul Magin, senior director for automotive products, Activant Solutions; Bryan Murphy, president and CEO, WHI Solutions; and Brad Duncan, general manager, OptiCat LLC.

“As the industry seeks new methods for speeding the delivery of complete and accurate catalogue content to the end user, we have arranged for a series of speakers who agree ‘it’s all about the catalogue,'” said NCMA president Mark Richardson, catalogue manager, Falcon Steering. “Activant, WHI and OptiCat all have a role to play in electronic catalogue distribution. And anyone with a stake in the outcome of their strategies will be interested in what they have to say at NCMA.”

Now in its 37th year, the NCMA Knowledge Exchange is the one event of the year that focuses exclusively on information and education of interest to catalogue and product management professionals in the aftermarket. Manufacturers, suppliers, resellers and information service providers will find the information, networking, business and professional development they seek at this three-day event.

NCMA Knowledge Exchange takes place April 24-27 at the Hyatt Regency on the Riverwalk in San Antonio, Texas. Attendee registration is $495 for NCMA members and $695 for non-members. To view the detailed agenda, forms and online registration, visit

The National Catalogue Managers Association (NCMA) is a professional society of the Automotive Aftermarket Industry Association (AAIA) and includes more than 170 catalogue and product content professionals from the aftermarket. The organization is exclusively dedicated to the educational and professional interests of automotive content managers and their vendor partners. For more information, visit



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