Auto Service World
News   June 28, 2012   by Auto Service World

King Engine Bearings Introduces New Electronic Catalogue

King Engine Bearings has unveiled its new electronic catalogue.

The new e-Cat for the automotive aftermarket features an improved user-friendly design and expanded functionality at

The new e-Cat includes three basic search functions. Users can search by engine/brand, by dimensions (housing diameter, length and thickness) and by part number (King or interchange). A quick search field has been added to the top of every page and the entire catalogue is compatible will all major browsers. The company also added search filtering capabilities to narrow initial results.

“We are excited to launch our new electronic catalog that was strategically designed to match the King homepage and our branding initiatives,” said Limor DePetro, director of sales and marketing, King Engine Bearings. “We encourage users to create an account so they can gain access to the full functionality of the catalogue.”

By creating an account, users can access more information such as drawings and line art to help identify bearing grooves and tangs (lugs).

DePetro says King is continuously developing new features for its e-Cat and encourages users to check back often. She says additional features to be added include a search by component (shell number), a search for similar items (sets containing similar shells), and access to live inventory information for direct customers.

King Engine Bearings is known for its line of high performance engine bearings for circle track, drag racing, monster trucks, tractor pulls, off-road and off-shore racing applications.

For more information visit