Auto Service World
News   June 16, 2010   by Auto Service World

Impact of Online Retailing Focus of AAPEX Power Breakfast


Shane Evangelist, CEO of U.S. Auto Parts Network, and Steve Frazier, vice president – auto and industrial, Amazon.com, will participate as part of an executive panel that will dive deep into the impact of online marketplaces on the traditional aftermarket in “Aftermarket e-Tailing – Who is Minding the Store?,” at the 2010 Automotive Aftermarket Suppliers Association (AASA) Executive Breakfast during Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.
The annual AASA Executive Breakfast, the kick-off event on AAPEX’s opening day, will be held 7 – 8:45 a.m. on Tuesday, Nov. 2., at The Venetian, Ballrooms G-I.
“Google lists more than 15 million sites to buy auto parts online, and that number is growing every day,” noted Steve Handschuh, president and COO of AASA. “The AASA Executive Breakfast at AAPEX will feature an executive panel discussion to provide the aftermarket industry a more strategic perspective on doing business in this environment.”
The e-tailer channel is enabling easier shopping and comparisons for technicians and consumers, which challenges the traditional aftermarket to ensure it is communicating the value of branded products supported by full-service suppliers. At the AASA Executive Breakfast discussion, the panel of executives will address:
• Product comparison models
• Virtual vs. actual inventory
• The “buy online and pickup at the local store” model
• Pricing management
• Supplier and brand marketing/selling information in online stores
• Changing fulfillment models for traditional warehouse distributors

Ernst & Young is the exclusive sponsor of the AASA Executive Breakfast during AAPEX.

Tables of 10 can be reserved for $750; individual tickets are $85. Tables and tickets can be purchased online at http://members.mema.org/aasa/Core/Events/eventdetails.aspx?iKey=AAPEX2010.

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