General Motors has announced that Buick and Cadillac will begin offering lease options to customers in Canada.
“This action supports our efforts to design, build and sell the world’s best vehicles by allowing us to reach more customers through the full range of financing and leasing,” said Kevin Williams, president and managing director of GM of Canada. “Both Buick and Cadillac are winning new customers through outstanding products and exceptional customer service.”
“Our ability to offer competitive leasing marks an important step forward, allowing us to reach even more customers as we continue to profitably grow sales,” added Williams.
Building upon strong retail sales growth, lease offers on key vehicles will significantly increase GM of Canada’s reach to an important subset of customers where leasing penetration rates remain very high.
Buick has been posting strong retail sales growth of over 36% this year. Growth is expected to continue with the addition of the newly launched Buick Regal. The Buick Regal’s German roots have helped its platform capture major awards globally preceding its Canadian debut, namely European Car of the Year.
Cadillac’s luxury vehicles have grown retail sales by an impressive 75% calendar-year-to-date. Cadillac’s strong growth has been led by demand for the 2010 Cadillac SRX luxury crossover, which has seen sales rise 465%.
Leasing will be offered through FinanciaLinx, an independent national leasing company.
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