Auto Service World
News   December 12, 2007   by Auto Service World

Fuel Prices Driving Maintenance Says AAIA Study

Consumers say that fuel economy is a much more important motivator for vehicle maintenance than five years ago, according to a recent study of motorists.
Sixty-two percent of consumers said fuel efficiency is an important factor today compared with 42 percent five years ago.
While saving money at the gas pump experienced the greatest change, dependability (87 percent) and safety (80 percent) still rank higher among consumers and both also rose in importance in the past five years.
“Having a safe and dependable vehicle have long been the top motivational factors influencing consumers vehicle maintenance decisions, but getting better gas mileage is catching up as a driving force,” said Kathleen Schmatz, AAIA president and CEO.
“We were surprised and pleased by the survey results that showed 54 percent of both men and women motorists felt they were personally capable of performing light maintenance and repair jobs.”
Opinion Research Corporation conducted interviews online with 500 people, 21 years of age or older, who are responsible for the purchasing of fuel and the maintenance and repair of the vehicle they drive.
The data was weighted according to gender, age and geographic region.
The maximum error range is plus or minus four points at a 95 percent confidence level.

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