As people spend more and more time inside their car, the need for air purification has grown, and has become one of end-users key expectations in today’s vehicles. Focusing on this new trend, Valeo announces the creation of a fragrance diffuser and a Vitamin C filter that complement its existing air quality range, for increased well-being and comfort inside the cabin. The Valeo fragrance diffuser provides a wide range of sophisticated fragrances and creates a personalized atmosphere inside the vehicle cabin. It is located in the air conditioning unit or as a stand alone module in the cabin. The Vitamin C filter offers cosmetic functions for the driver and the passengers, and acts as a skin moisturizer. These two products are part of Valeo’s Air Care range. According to Valeo, air quality inside the vehicle cabin can be 2 to 5 times poorer than outside due to additional pollutants coming from raw material emissions (plastics, textiles and foam), vehicle use (cigarettes, pets, food..) and generation of micro-organisms in the air conditioning system and in the cabin. To address this issue Valeo has developed new technologies to improve filter performance. Two concrete examples are the electrostatic filter that catches ultra-fine particles (not treated today by conventional filters) and the anti-allergen filter composed of a natural anti-allergen coating able to prevent allergies and asthma crisis. An innovative antiseptic product developed by Valeo helps to eliminate bad smells coming from air conditioning systems. In addition, air inside the cabin can be purified with an ion generator technology, already available on some vehicles in Japan. Valeo is an independent industrial group dedicated to the design, production and sale of components, integrated systems and modules for cars and trucks. It is one of the world’s leading automotive suppliers. The Group has 136 production sites, 68 R&D centers, 9 distribution platforms, and employs 74,800 people in 30 countries.