Auto Service World
News   January 16, 2012   by Auto Service World

Federal-Mogul Launching Comprehensive Consumer Rebate Campaign

Federal-Mogul will launch an extensive schedule of consumer rebate offers in support of its industry-leading lines of Anc wiper blades, Champion spark plugs, filters and performance additives, Wagner ThermoQuiet brakes and Wagner lighting products.
This comprehensive promotional program will be backed by a highly consumer-friendly online rebate tracking and redemption system.
“We have demonstrated over the past two years that special offers on premium quality branded products are highly appealing to today’s value-conscious vehicle owners,” said Michael Proud, director of marketing, North America, Federal-Mogul. “We are excited to be expanding our promotional programs to help our trade partners increase their shares of key parts and service categories. The enhancements we are making to our rebate process will make it easier than ever for consumers to submit, track and receive their rebates.”
Each Federal-Mogul rebate offer will be tied to a brand-specific promotion website that will help guide consumers through the online submission process. Leveraging a new, end-to-end communication platform, customers will receive ongoing email communication regarding the status and timing of their rebate reward deliveries. Customers also will have the benefit of payment choice – a prepaid card, direct payment to their PayPal account or a paper check.
“Our ultimate goal is to provide a superior customer experience so consumers will return to their parts and service providers for additional special offers from Federal-Mogul and the Anco, Champion and Wagner brands,” Proud said.
The 2012 Federal-Mogul promotional campaign will kick off in February with moneysaving offers on a variety of Anco, Champion and Wagner products.