Auto Service World
Feature   August 1, 2010   by Auto Service World

Exide to Offer Autolite Brand Batteries

Battery producer Exide Technologies has announced a licensing agreement with Honeywell Consumer Products Group to market Autolite brand batteries.

The new agreement with Honeywell provides the Exide Transportation Americas operating division the right to use the Autolite trademark on batteries for automotive, lawn and garden, marine, and power-sports applications for sales in the U.S.A., Canada, and Mexico.

Honeywell Consumer Products Group is a business unit within the Honeywell Transportation Systems segment. Its automotive care products include Fram oil, air, transmission, and fuel filters; Autolite spark plugs and ignition wire sets; Prestone antifreeze and car care products; and Holts car care products.

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