Battery producer Exide Technologies has announced a licensing agreement with Honeywell Consumer Products Group to market Autolite brand batteries.
The new agreement with Honeywell provides the Exide Transportation Americas operating division the right to use the Autolite trademark on batteries for automotive, lawn and garden, marine and power-sports applications for sales in the USA, Canada and Mexico.
Honeywell Consumer Products Group is a business unit within the Honeywell Transportation Systems segment. Its leading automotive care products include Fram oil, air, transmission and fuel filters; Autolite spark plugs and ignition wire sets; Prestone antifreeze and car care products, and Holts car care products.
“The Exide Transportation team in North America embraces the opportunity to help broaden our customer reach as a result of our new alliance with Honeywell,” said Bruce Cole, president — Transportation Americas for Exide Technologies. “Today, there are no active mass market distributors of Autolite batteries, although the brand is strong on spark plugs and numerous other aftermarket replacement parts.
Together, Exide and Honeywell look to deliver leading lead-acid batteries to the domestic aftermarket from a trusted source.”
For additional information on becoming a distributor of Autolite batteries, please call 1-800-START-IT or visit www.exide.com.
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