Auto Service World
News   February 18, 2003   by Auto Service World

Delphi Strikes Deal with Canadian Battery Distributor


Delphi Product & Service Solutions, part of Delphi Corporation, and Magnacharge Battery Company, a subsidiary of Battery & Wireless Solutions Inc. of Delta, British Columbia, have announced a strategic agreement establishing Magnacharge as one of Delphi’s key battery specialists in North America.
Under the terms of the agreement, Magnacharge will act as a feeder to Delphi national accounts in Canada, as well as inventory, sell and distribute Delphi products to its expanding client base.
“Formalizing our strategic relationship with Delphi gives Magnacharge new opportunities going forward,” said Greg Granholm, vice president of sales and marketing, Magnacharge. “In particular, Magnacharge will act as a feeder for Delphi, making us responsible for the fulfilment of orders to some of Delphi’s most significant customers in Canada. This is a responsibility that we gladly welcome.”
This agreement supports Delphi Product & Service Solutions’ strategy to increase its distribution capabilities in North America. “The battery business is a critical segment for our aftermarket strategy,” said Norm Young, director of North American sales, Delphi Product & Service Solutions. “Our relationship with Magnacharge is key to our success in Canada.”
The long life of Delphi Freedom batteries is attributed to their factory-sealed, maintenance-free construction. Delphi Freedom batteries are available in a complete range of group sizes and fit more than 97 percent of the vehicles on the road today. In addition to flooded lead acid Delphi Freedom batteries for automotive, heavy-duty, marine, motorcycle and lawn and garden applications, Delphi recently announced the addition of a Delphi Freedom AGM (automotive absorbent glass mat) battery.


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