Auto Service World
News   February 5, 2009   by Auto Service World

Delphi Launches 2009 National Technician Promotion Destination Victory Lane


Delphi Corp. is moving into 2009 with the launch of the Destination Victory Lane Sweepstakes, a promotion for technicians that will provide valuable information on Delphi products and the chance to win exclusive prizes.

Technicians have the opportunity to win one of three grand prize trips, in addition to more than a thousand additional prizes.

Destination Victory Lane officially launches on February 4, 2009, and continues through to October 2, 2009.

“Destination Victory Lane builds on the loyalty of racing fans combined with Delphi’s outstanding reputation in the automotive aftermarket,” said Bill Lafontaine, vice president, brand and communications, Delphi Product & Service Solutions. “We are in a unique position to offer technicians the opportunity to experience the action and entertainment of legendary motorsports events in addition to valuable knowledge about Delphi parts, tools and training.”

Technicians in Canada and United States can enter to win one of three grand prizes: a trip for four to the 2009 Auto Club NHRA Finals, the 2010 Daytona 500 or the 2010 Indianapolis 500. While at the events, the randomly selected winners and their three family members or friends will have the opportunity to meet some of racing’s biggest stars: NASCAR’s Dale Earnhardt Jr., NHRA’s John Force, and Indy Car’s Dan Wheldon. In addition to the three top prizes, Destination Victory Lane offers technicians the chance to win 35 weekly prizes, which will be randomly selected and awarded throughout 2009.

The Destination Victory Lane Web site (www.delphi.com/victorylane) features Delphi product information and repair tips. It also includes behind-the-scenes extras such as exclusive driver video footage, free downloads and much more.

 “With the Destination Victory Lane Web site we are able to provide technicians with information that they can’t get anywhere else,” said Lafontaine. “We hope this will solidify our relationship with our existing customer base and bring in new customers to the Delphi Family.”


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