CRP Automotive received two awards for excellence in business-to-business communication during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The awards, which highlight outstanding advertising, marketing, and public relations activities on behalf of aftermarket organizations, were presented as part of the annual Automotive Communications Awards (ACA) program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council.
CRP Automotive’s ContiTech Serpentine Belt Campaign was selected out of almost 250 entries as the 2013 winner of the Automotive Communications Award for Best-of-Class “Direct Mail Piece or Campaign/Newsletter” and Best-of-Class “Co-op/partnering Campaign”.
The programs were developed by the CRP Marketing Team in collaboration with their advertising agency, MINT Advertising, and CRP’s Product Development and Sales Teams. The marketing campaign was created to promote the ContiTech brand while supporting the sales growth of ContiTech Serpentine Belts and Accessory Drive Kits. The campaign ran for a 5-month period, creating more than 500,000 first-time impressions. Key elements in the program included a sales presentation with a how-to-use instructions, distributor and repair technician sales flyers, web banners for customer websites, supporting brand advertising, direct mail and e-mail campaigns, and posters.