Auto Service World
News   September 20, 2012   by Auto Service World

Cooper Tire’s Take the Money & Ride Event Supports HEROS Youth Hockey Charity in Canada

Take the Money & Ride Event benefits both consumers and Canadian youths this fall, as the company has teamed up with Hockey Education Reaching Out Society (HEROS) as a featured partner with a multi-year sponsorship agreement.

HEROS is a registered Canadian charitable organization committed to empowering children through ice hockey; Using the game as a catalyst to teach youth the importance of education, self-esteem and life skills training.

Since 1999, HEROS has worked with more than 3,200 children to make education enjoyable and help dreams become a reality. Focusing on boys and girls of diverse economic backgrounds throughout Canada, the program provides a positive environment where every child is a HERO. As participants are hand-picked for the program by their teachers, HEROS works closely with schools in Vancouver, Sunshine Coast, Calgary, Edmonton, Winnipeg, Toronto and Montreal.

“HEROS is an incredible organization, teaching children to value education and hard work – two pillars we value at Cooper Tire,” said Chris Ostrander, Cooper Tire President of North America Tire Operations. For every consumer that donates a portion of their reward from the Take the Money & Ride Event, Cooper Tire will also make a matching donation.”

Cooper Tire encourages Canadian consumers to contribute to HEROS during the upcoming Take the Money & Ride promotion, running  August 24 through November 6. Consumers are eligible to receive up to a $75Visa® Pre-Paid Card when purchasing a new set of four qualifying Cooper tires through participating dealers in Canada, with the option to donate $5 of the reward to the HEROS charity. Cooper Tire will match each $5 donation received, up to an aggregate of $25,000 in matching donations.

The lineup of eligible Cooper products for the Take the Money & Ride promotion include:

  • CS4 Touring
  • Discoverer A/T3
  • Discoverer CTS
  • Discoverer H/T and H/T Plus

Consumers can obtain full terms, conditions and other details, and get an official mail-in form by visiting a local Cooper Tire dealer. Rewards can be tracked at after August 24. Visit for a convenient dealer locator tool to find a local dealer.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (Cooper) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper Tire has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 10 countries around the world.

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