Auto Service World
News   November 8, 2004   by Auto Service World

Cooper Tire to Market Kenda Brand In North America


The Cooper Tire and Rubber Company has announced that it will be the exclusive marketer of Kenda radial passenger and radial light truck tires in the United States and Canada. A recent agreement between Cooper Tire & Rubber Company and American Kenda Rubber Industrial Co., Ltd., (d.b.a Kenda USA Corporation) provides Cooper with exclusive rights to market, sell and distribute Kenda’s radial passenger and radial light truck tires.
“This is a logical extension of our ongoing relationship with Kenda Tire,” says Phillip D. Caris, Cooper’s vice president, sales and marketing. “This strategy provides Cooper with additional flexibility in the range of products we offer to meet the needs of today’s tire consumers. We are certain this will benefit both existing Cooper and Kenda dealers and distributors.”
All of the passenger and light truck tires associated with the agreement are new products, jointly developed by Kenda and Cooper, designed to complement the current product offerings of both companies. Kenda USA will continue to market its existing range of specialty tires.
Initially, the Kenetica H- and T-rated passenger radial tires will be available in the U.S. only. Additional lines will be added incrementally and extended into Canada as the business relationship develops.
“Kenda is delighted to be aligned with all of the capabilities Cooper Tire brings to the market,” says Jimmy Yang president, Kenda USA. “Cooper’s respect as an industry leader, innovative outlook and outstanding reputation for customer service will help grow the Kenda brand in North America. We are sure both companies will benefit from this great relationship.”


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