Auto Service World
News   October 3, 2007   by Auto Service World

Chrysler Canada Names New Vice President – Marketing


Chrysler Canada today announced the appointment of Mark Bosanac as vice president – marketing. In this position, Mr. Bosanac is responsible for all Canadian vehicle product planning, volume
planning, marketing strategies, brand development, national and dealer advertising, Five Star programs, dealer training, IT, National Dealer Council and customer relationship management initiatives.
He reports directly to Reid Bigland – president and CEO, Chrysler Canada.
Prior to his new position, Mr. Bosanac was director of sales planning and programs (incentives) at the Chrysler LLC headquarters in Auburn Hills, Michigan.
He has an extensive background in Chrysler sales and marketing specifically in the areas of retail sales, incentives planning, and working
with Chrysler dealers and business centres.
“Mark brings with him a breadth of experience and a laser beam-like focus on retail sales, the market place and dealers that will help our team
successfully launch new models and maintain our sales success,” said Bigland.
Bosanac has worked for Chrysler since 1986 and holds a bachelor’s degree in marketing from Adrian College and a master’s degree in business
management from Michigan State University.


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