Auto Service World
News   May 5, 2015   by Auto Service World

Boss Lubricants To Distribute Veedol in Western Canada


#aftermarket – Automobile Solutions Americas Inc., the official Canadian licensee of the Veedol brand, has announced the signing of an agreement with Boss Lubricants making Boss the exclusive distributor of Veedol Products in Manitoba, Saskatchewan, Alberta, and British Columbia. The announcement of this exclusive distributor agreement for Western Canada means that Veedol branded product will now be available to the customer base already serviced by Boss Lubricants.

“Veedol is very excited to have a great company such as Boss Lubricants offering the Veedol brand of lubricants exclusively to its customers in Western Canada,” says Arun Kumar, V.P. of the Americas and director of global business development for Veedol International Limited. Kumar continues, “Boss has distribution in key areas of this region that maximizes their reach to the customer base. As well, they have a very well equipped sales team that have built up a great rapport with their customers based on their lubricants knowledge and level of service to the customer. We are looking forward to assisting them in taking their business to a new level.”

The partnership is strategic because Veedol brings in the global lubricant industry expertise with deep insights on OEM’s, Key accounts and technological shifts. Boss unlocks a large territory and valuable customer base through their reputation built over years of manufacturing and marketing their line of Boss quality lubricants.

Boss Lubricants opened its doors for business in 1992 and continues to grow today. Adding the Veedol line of lubricants to their product offering gives their customers access to a historic line of products that was originally used on the Model T Ford. With customers across many different industries and locations throughout Western Canada, the dedicated team of Boss salespeople will have a lot of new products to present to them.

“Here at Boss Lubricants, we have always prided ourselves in delivering high quality products and industry leading service to our customers.” said Jarrett Flegel. Flegel continued, “Adding the historic Veedol brand of lubricants to our customer offering will gives our customers access to a global brand with a 100 year history of supplying lubricants to a wide variety of markets around the world.”

This exclusive distribution agreement isn’t just about supplying product, but marketing support to Boss Lubricants for the Veedol brand as well.

“We are looking forward to supporting BOSS Lubricants and their Sales team to increase awareness to their customer’s about the Veedol brand resulting in growing both companies market share in Western Canada.“ said Antonio Ramos, marketing manager for ASA Inc. Ramos adds, “The BOSS Sales team are very knowledgeable and well respected in their markets. We are happy to support their efforts in Western Canada and look towards building a long term relationship with them.”


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