Barton Auto Parts’ annual trade show in Hamilton, Ont., provided the multi- branch jobber with a great opportunity to break out of its traditional image.
Barton’s Import Auto World provided the first high-profile evidence of the company’s change in thinking to a strong import focus, combined with a strong emphasis on training and creating a partnership with customers.
It is a strategy that has been several years in the making.
“It is hard for some of our more domestic make-oriented suppliers to come to terms with, but from a customer standpoint, it is something they are asking for. It is a process; it is not an instant reward.”
He says that the focus of much of the effort has been on educating everyone about the move.
On a sad note, it was the first Barton show since company patron Mort Krieger passed away in January. While he was definitely missed at the festivities, a low-key tribute was held in his honour.
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