Auto Service World
News   September 29, 2011   by Auto Service World

Barrett-Jackson Announces More Than $24 Million in Sales and 60,000 in Attendance at the 4th Annual Las Vegas Auction

Barrett-Jackson Auction Company announced that more than US$24 million in gross sales of exotics, customs, classics, hot rods, resto-mods and original collector vehicles was generated during its 4th annual Las Vegas auction at the Mandalay Bay Resort and Casino September 22-24, 2011.
The 1964 Ford Fairlane 500 (Lot #6400) was the top selling vehicle, garnering $700,000. Following the Fairlane in top sales was the first 2012 Camaro ZL1 (Lot #674.3) offered to the public, with a sale price of $250,000. Rounding out the top selling vehicles:
• Lot #675 2009 Raptor GTR Prototype Mosler $240,000
• Lot #370.1 1971 Plymouth ‘Cuda Custom 2 Door Hardtop $200,000
• Lot #668 1968 Shelby GT500 Convertible $160,000
“Results from the Las Vegas auction demonstrate that the collector car market is incredibly strong within all segments of the hobby, despite an uncertain global economic climate,” said Craig Jackson, chairman and CEO, Barrett-Jackson. “In addition to the impressive sales numbers, Barrett-Jackson continues to lead as the collector car auction for all audiences with compelling charitable moments, celebrity appearances and activities for everyone — all under the neon glow of the Las Vegas Strip at the beautiful Mandalay Bay Resort and Casino.”
The 2011 three-day automotive lifestyle event recorded several significant milestones including:
580 vehicles sold in three days, a record for Las Vegas
97% sell-through rate, the highest since Barrett-Jackson reinstituted a hybrid auction model with both reserve and no reserve consignment options
60,000 in attendance, the highest numbers for a Las Vegas auction
25% increase in Barrett-Jackson licensed merchandise sales from 2010
16% increase in ticket sales from 2010
Barrett-Jackson drew many celebrities throughout the event including Actor Josh Duhamel, Actor Tom Arnold, cast members of the hit cable television show “Pawn Stars,” Comedian Rich Little, Magician Criss Angel and legendary MMA Champion Randy Couture.
The members of “Pawn Stars” attended the auction in support of a 1915 Ford Model T Custom Woody Sedan that hit the auction block fresh from an episode of the top-rated cable program. World renowned magician Criss Angel also watched as his custom collection of vehicles disappeared from the auction block. During the Las Vegas auction, Barrett-Jackson helped raise nearly $1,400,000 for local and national charitable organizations. Barrett-Jackson waives all fees and commissions on charity vehicles, encouraging auction participants to maximize their bids. The $700,000, 1964 Ford Fairlane, owned by Barrett-Jackson President Steve Davis was the top performing charity car that included a moving tribute to members of the armed forces live on SPEED. All proceeds were donated to the Armed Forces Foundation. Josh Duhamel came to Barrett-Jackson supporting the sale of a 2006 Shelby Cobra Re-Creation Roadster signed by Duhamel along with the members of the Black Eyed Peas and donated by Barrett-Jackson. The charity sale raised $100,000 for the Minot Area Community Foundation Recovery Fund.
“The 2011 Las Vegas auction brought our 40th anniversary to close as 60,000 fans witnessed a very diverse offering of vehicles and a demonstration of charitable moments that are a cornerstone of Barrett-Jackson,” said Steve Davis, president, Barrett-Jackson. “The outpouring of goodwill that we experienced is very gratifying and the sale of my 1964 Ford Fairlane 500 is a moment that I will always remember. We thank the Las Vegas community for making us feel so welcome over the past four years and look forward to returning next year for another successful event.”
In addition to the Armed Forces Foundation and the Community Foundation Recovery Fund, other charities involved in this year’s auction included the Arkansas Children’s Hospital Austin Hatcher Foundation, Darrell Gwynn Foundation and YMCA of Southern Nevada.
Consignments are now available for the 41st Annual Barrett-Jackson Collector Car Auction on January 16 – 22, 2012 in Scottsdale, AZ. For more information, please visit Please visit

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