Auto Service World
News   July 15, 2004   by Auto Service World

ASC Expands Direct Sales Force

ASC Industries, Inc., has announced the hiring of Steve Massarelli to the position of national account manager for the company.
“As a result of the company’s ongoing growth and increased need to deliver technical sales support in various territories, we have expanded our ASC sales team,” said Jeff Sandt, vice president of sales and marketing.
ASC has successfully expanded its customer network and has become the top aftermarket new water pump manufacturer. “Steve comes to ASC with an extensive aftermarket background including manufacturing, distribution and commercial sales experience,” noted Sandt.
Prior to joining ASC, Massarelli served as the director of marketing for a major program group distributor, where he was responsible for its professional repair facilities program. He has been ASE certified in Brakes, Chassis and as a Parts Specialist for four years.
“Steve’s thirteen years of industry experience will allow ASC to penetrate new markets and deliver the high level of customer satisfaction our customers have come to appreciate,” said Sandt.
A graduate of The Ohio State University, he has attended Dale Carnegie training and will be relocating to Ohio with his family.

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