Auto Service World
News   December 1, 2010   by Auto Service World

Armored Autogroup Announces Global Debut

Former Clorox Brands Form the Foundation of a New, Leading Company in the Automotive Aftermarket


Armored AutoGroup Inc., formerly the Global AutoCare Business of The Clorox Company, has announced its debut under a new name.
The Armored AutoGroup name reflects the company’s rich heritage of leadership in protectant, appearance and performance products for the auto aftermarket with well-known brands including Armor All and STP. Armored AutoGroup is controlled by Avista Capital Partners.
David Lundstedt, Armored AutoGroup’s chairman and CEO, said, “As an independent company, Armored AutoGroup is well-positioned to build upon the strength of the Armor All and STP brands by focusing on product innovation, strengthening our partnerships with retailers and executing our international growth strategy. In addition, we are on-track to introduce several exciting new products during the upcoming year.”
With its comprehensive, high-quality and competitively priced product line, Armor All is one of the most recognized automotive aftermarket appearance product brands in the United States. Over its 50-year history, it has distinguished itself as a leader in the automotive aftermarket appearance products category and built strong brand equity through its high-quality product formulations, convenient application methods and tradition of innovation. The current line of Armor All products includes protectants, wipes, tire and wheel care products, glass cleaners, leather care products and washes designed to clean, shine and protect interior and exterior automobile surfaces.
Armored AutoGroup employs over 160 people and is headquartered in Danbury, Conn., with additional corporate offices in Pleasanton, Calif., and manufacturing facilities in Painesville, Ohio, and Wales, U.K.
The company has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K., and distributor relationships in approximately 50 countries.


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