The 24th annual Convention and Trade Show of the Mobile Air Conditioning Society (MACS) Worldwide broke all previous convention records for attendance in January. Registered mobile A/C and engine cooling system industry professionals participating in the "Crank it UP!" MACS convention reached 2,026. In addition, 41 companies participated in the society’s most generous sponsorship ever and 148 organizations exhibited in 243 booths to further establish the MACS trade show as the world’s largest and best attended mobile A/C and engine cooling system trade show. The MACS technical program unfolded over three days and featured 67 speakers. Five major social events provided time for industry networking. "We are very proud of the mobile A/C and engine cooling system industry for participating so actively at our 24th annual convention and trade show and illustrating the vitality of our industry," remarked Elvis L. Hoffpauir MACS president and COO. "It is gratifying that the industry perceives the value of exhibiting and attending the MACS conventions." Coverage of the event will be appearing in the Annual Practical Guide to Automotive A/C Service and Regulation published for the Canadian automotive aftermarket and appearing in Jobber News Magazine and Service Station and Garage Management.