The Aftermarket Auto Parts Alliance Wraps Up 2016 Sales & Marketing Forum

John R. Washbish addresses the Aftermarket Auto Parts Alliance Sales and Marketing Committee and IT Committee Joint Session.

The Aftermarket Auto Parts Alliance held its annual Sales and Marketing Forum at the Plaza Marriott in San Antonio, Texas on September 21st through the 23rd. This marked the first year the Information Technology Committee held its meeting in conjunction with the forum.

At the conclusion of the three-day event John R. Washbish, president and chief executive officer of the AAPA, said, “Without question, this was our best Sales and Marketing forum ever. The inclusion of our Information Technology committee enhanced the total experience for all attendees.”

Shane Norman, director of marketing at Eastern Warehouse distributors, Inc., and member of the Sales and Marketing Committee added, “The opportunity to meet with our colleagues in sales and marketing is invaluable to developing strategies for the coming years. It was a great opportunity to have the IT Committee here, too, so we can all work from the same page.”

More than sixty leaders representing warehouse distributors throughout the United States, Canada, Mexico and Honduras attended the event.

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