Auto Service World
News   February 18, 2014   by Auto Service World

AAPEX Debuts Webinar Series to More Than 300 Attendees and Exhibitors

The AAPEXedu Webinar Series is off to a solid start with 218 registrants participating in the first attendee webinar, “Prospect to Customer: How to Use Micro-Conversions to Build Your Business.”  The first exhibitor webinar, “The Exhibitor Report Card from AAPEX 2013,” drew 114 registrants. The webinars are offered to ensure attendees and exhibitors grow their businesses at the 2014 Automotive Aftermarket Products Expo (AAPEX), slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

AAPEX provides the monthly webinars at no cost to exhibitors and attendees. The initial webinars were held Feb. 4 and Feb. 5. The second exhibitor webinar in the series is scheduled for 4 p.m., EST, Tuesday, March 11, while the next attendee webinar is set for 11 a.m., EST, Thursday, March 13. Both will focus on “Social Media for B2B.”

Additional exhibitor and attendee webinars in the AAPEXedu series will cover “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August) and “Copywriting” (September). In October, right before AAPEX, the exhibitor webinar will focus on “Boothmanship for AAPEX,” while the attendee webinar will highlight, “How to Get the Most Out of AAPEX.”

Steve Miller, strategic marketing expert, is leading the new exhibitor and attendee webinars for AAPEX.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors and approximately 5,000 booths. 

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA) and. For more information, please visit or e-mail:

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