#aftermarket – The AAM Group officially debuted the much-anticipated Digital Showcase online catalogue, putting thousands of SKUs and a robust year/make/model lookup in the hands of more than 6,300 affiliated automotive aftermarket retailers and installers across the US and Canada. The industry-leading tool was conceived, programmed and executed exclusively by The AAM Group’s award-winning marketing and technology team.
Optimized to work on mobile devices, the Digital Showcase modernizes the automotive aftermarket at the retail level by allowing store owners, dealers and installers to take the sales experience out from behind their counters to interact with customers on the showroom floor or anywhere they have Internet access via a tablet or smart phone.
Tim Odom, AAM’s president, stated, “We are very excited to bring this unique concept to the aftermarket. Now every retailer of truck accessories and performance parts can present our industry’s products to customers anywhere they have Internet access and provide a rich product-discovery experience. And the best part is that the Digital Showcase is free to use. Thanks to our vendors’ generous support, retailers can sign on for free and will never be charged to use this remarkable tool. It truly makes leading-edge selling available to every retail store.”
The Digital Showcase is packed with all the features a local retailer or installer needs to sell with confidence. The system boasts an intuitive, custom-built categorical structure that enables users to find products quickly, drill down to specific applications, compare related series and save customer data.
The Digital Showcase experience is further enhanced by fitment intelligence; brand, keyword and category searchability; product descriptions, images and supplemental resources (e.g., videos and installation instructions); a dynamic, responsive design and more.
The Digital Showcase is available free to retailers, installers and distributors affiliated with one or more of The AAM Group’s marketing programs: Parts Pro, Performance Corner, or Total Truck Centers. Business owners can get more information or join by calling Program sales managers Jerry Simpson or Robin Williams at (423) 282-0211, extension 201 or 214, respectively.