AAIW Daily: Autoglym Introducing Five New Products at SEMA

Britain’s Autoglym returns to the SEMA Show for the second consecutive year with five new car care products to introduce to its U.S. and Canadian retail lineup.
The new introductions include Bumper Care, Fast Glass, Interior Shampoo, Leather Care Balm and Leather Cleaner.
“Our first year in the North American retail market has been an exciting one and we are encouraged by the level of interest and enthusiasm towards Autoglym products,” said Paul Caller, Autoglym’s CEO. “The SEMA Show was an excellent launch platform for our brand in North America in 2009, and we are coming back this year to bring American and Canadian auto enthusiasts more innovative and professional-quality car care products.”
In addition to the existing variety of Autoglym products offered at several national retailers, Autoglym will introduce five new products at SEMA Show, November 2 – 5, 2010, at the Las Vegas Convention Center in Las Vegas, Nevada (Booth No. 21442).
This year at SEMA, Autoglym will be demonstrating their great new products on the Bentley Continental GTC 80-11 Edition. With only 80 vehicles specifically made for the U.S., this brand new, limited model will display the perfect completion using Autoglym products.
SEMA Show 2009 proved to be successful for the British car care company, whose innovative Perfect Palm Applicator – a lightweight, ergonomic device for the application of cleaning and polishing products – was awarded a SEMA Global Media Award as well as an Editor’s Choice Award from Popular Mechanics Magazine.
“Our goal is to continue offering American and Canadian consumers the option to detail their cars like the professionals do – with the same grade of products, available at the retail level,” continued Caller.

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