Auto Service World
News   May 22, 2007   by Auto Service World

100 Years For Champion


Federal-Mogul Corporation is celebrating the 100th anniversary of the Champion spark plug brand, one of the automotive industrys most dynamic and innovative brands through the global Always a Champion centennial celebration.
Champion is a performance driven brand of spark plugs and other automotive products from Federal-Mogul, a global manufacturer and marketer of original equipment and aftermarket solutions. Established in 1907, the Champion brand is celebrating its performance-driven heritage by looking forward to the next generation of innovative products.
The brands iconic red-and-black bowtie logo already a familiar sight for millions of consumers worldwide will gain unprecedented exposure through a comprehensive centennial marketing campaign.
Champion has a rich heritage of innovation, quality and race-winning performance, yet it has always maintained a clear focus on developing breakthrough technology and powering the next racing championship.
“Thats why were celebrating the Champion brands 100th anniversary by setting the stage for a new century of innovation on behalf of racing teams, professional technicians, and do-it-yourselfers, said Garth Cole, director of marketing, Aftermarket, Federal-Mogul.
A central component of the global celebration is an exclusive commitment to talented young drivers who represent the next generation of champions in NASCAR Nextel Cup, NASCAR Busch Series, Formula 1, World Rally, Moto GP, and other leading professional motorsports series. Champion has strong relationships with leading NASCAR Nextel Cup teams and drivers, including Dale Earnhardt Jr.
In fact, Champion plugs have powered five of the past seven NASCAR Cup champions.
In Formula 1 competition, Champion has claimed more than 400 wins outpacing all other spark plug brands combined and was the plug of choice for the winners of the F1 Drivers and Constructors titles in each of the past two years.
Federal-Mogul Corporation is a leading global supplier, serving the worlds foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket.
The Company is headquartered in Southfield, Michigan, and employs 45,000 people in 34 countries.


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