$10,000 Champion ‘King of the Road’ Contest Now Open for Entries at www.AlwaysaChampion.com

Federal-Mogul’s Champion “King of the Road” online contest, which will award a total of $10,000 to the owners of the hottest and most interesting rides as judged by voters, is now open for entries at www.AlwaysaChampion.com.  The “King of the Road” contest is sponsored by Federal-Mogul’s iconic Champion brand of spark plugs, wipers and chemical additives.

To enter, individuals simply need to submit one or more digital images and interesting background information about their vehicle through the “King of the Road” link at www.AlwaysaChampion.com. Members of the Champion online community will vote to determine the winner of each of 10 weekly $500 prizes. Weekly winners will automatically be entered into the $5,000 grand-prize round of voting. Anyone may vote in the contest and participate in other Champion promotions by completing a free registration on the brand’s website. First-round voting will begin June 24, and the first weekly $500 Champion “King of the Road” will be announced July 1.

“We’ve already heard from members of the Champion community who are excited for this contest to begin,” said Jessica Wynn, brand strategy manager, Federal-Mogul. “As one of the world’s most recognized and trusted brands, it’s only appropriate that Champion help celebrate consumers whose passion for performance drives the growth of the motor vehicle industry.”