Jobber News Executive Outlook 2025:  Zara Wishloff

Jobber News reached out to leaders in the supply and distribution segment of the automotive aftermarket and asked them what they see happening in the industry over the next 12 months, what will improve, what one challenge to the industry will be and what opportunities are out there for jobbers and suppliers alike. We will present their answers in alphabetical order over the coming weeks…

You can view the full feature in our January 2025 issue.

Zara Wishloff, President, CEO  |  Automotive Parts Distributors

The economic outlook remains heavily influenced by political factors, with several uncertainties on the horizon.

The year 2024 was marked by high inflation and significant cash flow challenges for Canadian households. As the year came to a close, interest rates began to decline—a trend expected to continue into 2025. While lower rates make debt more affordable, the persistently high cost of goods continues to strain Canadians financially. Compounding this issue is the significant national debt and high cost of multiple taxes that see our tax rate on products, like natural gas, three times higher than the product we are consuming.

The economic outlook remains heavily influenced by political factors, with several uncertainties on the horizon. The United States poses high-risk threats to our economy through potential tariffs. There is also a probable change in government in Canada. These variables make strategic planning challenging but important to monitor.

In Alberta, oil production is expected to increase, but global prices remain low. Factors such as war and tariffs could lead to large price swings.

With stock, the normalization of inventories continues, following the disruptions caused by COVID-related spikes and shortages. The weaker Canadian dollar makes Canadian companies attractive acquisition targets for U.S.-based firms looking to expand.

For distributors, success will hinge on strategic product line decisions. Some major brands have seen a decline in quality. Consumers are also seeking more affordable alternatives. The optimal approach lies in embracing “premium economy” strategies— offering products that prioritize functionality and reliability at a price point more competitive than premium options. Adapting to these conditions will help us succeed in 2025.