Fountain Tire reorganizes, creates three new senior roles

Fountain Tire has reorganized its leadership team, creating three new roles that support the company’s strategic plan and core purpose of “Helping people get there – safely, sustainably and successfully.”

“A key part of our strategic planning was to define Fountain Tire’s core purpose,” said Brent Hesje, CEO of the Edmonton-based company. “We aim to live this purpose from the inside out, supporting our associates, our partners and our customers.”

Dave Deley has been appointed senior vice president for stores, leading operations of Fountain Tire’s 160 stores across Central and Western Canada.

Fountain Tire’s store locations play an integral role in the company’s success, according to Hesje, and Deley’s promotion reflects the important relationship between the company’s corporate office and store managers, most of whom own 50 per cent equity in their stores. With Deley’s team providing operational coaching, store managers can remain focused on taking care of customers.

Jason Herle is the company’s new senior vice president for marketing, information systems  and supply chain.

Herle is a 25-year Fountain Tire veteran, with experience in diverse areas of the company, including real estate, operations and wholesale. His new role brings together areas of the business that impact customer experience into one comprehensive program.

Herle and his team support Fountain Tire’s stores, wholesale division, and mine services.

Nelson Tonn is the new vice president of sales and mine service.

Tonn joined Fountain Tire in 1998 and has led the company’s marketing, supply chain, retread and corporate sales divisions. Previously vice president, sales, his enhanced role sees him providing broader leadership to Fountain Tire’s B2B teams. These teams include corporate sales, mine service sales and operations, and off-the-road (OTR) operations. He will be focused on building alignment among these teams and with Fountain Tire’s stores.

“Growing our company is not only about expansion, but also about developing our people, planning for succession and aligning our business to best meet our customers’ needs,” Hesje said.

Established in 1956, Fountain Tire has1 60 locations spanning Central and Western Canada from Vaughan, north of Toronto, to Victoria, B.C. The company is also a provider of tires and tire-related services to commercial truck fleets and off-road vehicles used in the agriculture, oil and gas, mining, and construction sectors.