Auto Service World
News   June 26, 2019   by Renee Montague

Denso welcomes new president

Hirokatsu Yamashita

Mobility supplier Denso has named Hirokatsu Yamashita president of the aftermarket products and services arm of Denso Products and Services Americas.

Yamashita brings more than 26 years of experience with DENSO in its sales, business planning, and administrative operations to his new post where he will oversee more than 600 employees in the company’s headquarters, manufacturing operations, regional sales offices, warehouses and new technology center across the United States.

“I am honored to lead Denso Products and Services Americas and build on the success of our team and our company’s continued growth in a rapidly changing automotive industry,” Yamashita said. “We are dedicated to staying ahead of the curve to meet our customers’ needs and strengthening relationships built on the quality and value of our parts and services.”

The appointment follows sweeping personnel and organizational changes in an effort to enable Denso to adjust to rapid industry change.

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