Auto Service World
News   March 29, 2016   by Steve Pawlett

Continental Receives Content and O’Cat Award from O’Reilly Auto Parts


continental award

Continental Commercial Vehicles & Aftermarket was presented with the 2015 Content and O’Cat Award from O’Reilly Automotive, Inc. (O’Reilly Auto Parts).

The award was received on February 3, 2016 during the Supplier Awards presentation, which was held at O’Reilly Auto Parts Annual Store Manager’s Conference in St. Louis, MO.

This is the first supplier recognition award received by Continental Commercial Vehicles & Aftermarket from O’Reilly Auto Parts.

Developing and maintaining comprehensive and reliable catalog data and attributes is a valuable component of the customer selling process and an important element for enhancing overall customer relationship and long-term success. The O’Reilly Auto Parts award recognizes the supplier that provides the best support for catalog and content in its parts system.

Continental Commercial Vehicles & Aftermarket was chosen because it enabled O’Reilly locations to effectively sell Continental’s VDO branded parts as well as O’Reilly’s Murray and Import Direct branded parts to their customers by consistently providing accurate and proactive catalog information and ensuring its validity. This made it easier for O’Reilly store personnel as well as retail and commercial customers to successfully research vehicle part number applications.

In announcing the award, Tim Addis, Continental Commercial Vehicles & Aftermarket National Account Manager noted, “We are proud and honored to receive this prestigious award. It validates our commitment to provide that kind of quality information and support that helps our customer efficiently sell our products. It also strengthens our ongoing relationship and partnership by helping our customers to increase their sales.”

Continentals’ key contributors in the O’Reilly Auto Parts programs include, Mark Berner, Catalog Manager; Rick Raveau, Catalog Analyst; Tim Addis, Sales Manager; Jim McGonagle, Head of Aftermarket Sales; Rick Wagner, Electric Motor Product Manager and Dave Maclay, Head of Product Management.

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