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ASW Conversations: David Lawes on ‘Ken the Mechanic’

September 3, 2020 by Allan Janssen

   David Lawes, CEO of the B.C. Used Oil Management Association, talks about an innovative series of videos featuring a hilarious technician named “Ken the Mechanic” who discusses the recyclability of motor oil. The videos make the point that

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ASW Conversation: David Lawes on B.C.’s ‘Ken the Mechanic’

August 31, 2020 by Allan Janssen

   David Lawes, CEO of the B.C. Used Oil Management Association, talks about an innovative series of videos featuring a hilarious technician named “Ken the Mechanic” who discusses the recyclability of motor oil. The videos make the point that

News Podcast

ASW Conversations: Tim Brough on innovative shop marketing

August 27, 2020 by Allan Janssen

  Tim and Becky Brough, owners of Reliance Automotive in Hamilton, Montana hit a home run with their spirited “Who is Becky!” marketing campaign earlier this month. The campaign, which started with a sarcastic road sign and culminated in hundreds

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ASW Conversation: Tim Brough on innovative marketing

August 24, 2020 by Allan Janssen

  Tim and Becky Brough, owners of Reliance Automotive in Hamilton, Montana hit a home run with their spirited “Who is Becky!” marketing campaign earlier this month. The campaign, which started with a sarcastic road sign and culminated in hundreds

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ASW Conversation: J.F. Champagne on the mandatory certification of shops

August 20, 2020 by Allan Janssen

Further Reading: AIA optimistic about mandatory certification of shops AIA Canada is working with industry to convince the Ontario government that mandating the certification of collision shops will help reduce the hight cost of insurance in that province. If the

News Podcast

ASW Conversation: J.F. Champagne on mandatory shop certification

August 17, 2020 by Allan Janssen

 Auto Service World · 022 J.F. Champagne on mandatory certification of repair shops       AIA Canada is working with industry to convince the Ontario government that mandating the certification of collision shops will help reduce the high

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ASW Conversation: Tim Cifelli on what shop owners are learning during Covid

August 13, 2020 by Allan Janssen

   Tim Cifelli, marketing director for Bolt On Technology, says modern marketing tools have opened up a world of new opportunities for aftermarket shops. And, ironically enough, the Covid-19 pandemic has helped prove how effective they can be. We

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ASW Conversations: Tim Cifelli on what we’re learning during Covid

August 10, 2020 by Allan Janssen

  Tim Cifelli, marketing director for Bolt On Technology, says modern marketing tools have opened up a world of new opportunities for aftermarket shops. And, ironically enough, the Covid-19 pandemic has helped prove how effective they can be. We talk

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ASW Conversations: Bill Hanvey on what you would have seen at AAPEX

August 3, 2020 by Allan Janssen

Hey, Bill Hanvey warned us: “Today we’re holding the show… but things can change.” Well, they’ve changed! After we posted the following podcast, the Automotive Aftermarket Parts Exhibition has been canceled. So this conversation is admittedly out of date, but

News Podcast

ASW Conversations: Ray Proulx on how you can help High Fives for Kids

July 30, 2020 by Allan Janssen

Auto Service World · 019 Ray Proulx on how you can help High Fives for Kids   Ray Proulx is chairman of the High Five for Kids Foundation, a charitable arm of the Automotive Industries Association of Canada. During Covid-19,

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ASW Conversation: Ray Proulx on how you can help High Fives For Kids

July 27, 2020 by Allan Janssen

Auto Service World · 019 Ray Proulx on how you can help High Fives for Kids   Ray Proulx is chairman of the High Five for Kids Foundation, a charitable arm of the Automotive Industries Association of Canada. During Covid-19,

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ASW Conversation: Todd Hack on what the balance of 2020 could bring

July 20, 2020 by Allan Janssen

 Auto Service World · 018 Todd Hack on how 2020 could shape up for the aftermarket Todd Hack is executive vice president of sales and marketing for Mevotech, the Toronto-based manufacturer of aftermarket chassis components. With more than 30