David Lawes, CEO of the B.C. Used Oil Management Association, talks about an innovative series of videos featuring a hilarious technician named “Ken the Mechanic” who discusses the recyclability of motor oil. The videos make the point that…
David Lawes, CEO of the B.C. Used Oil Management Association, talks about an innovative series of videos featuring a hilarious technician named “Ken the Mechanic” who discusses the recyclability of motor oil. The videos make the point that…
Tim and Becky Brough, owners of Reliance Automotive in Hamilton, Montana hit a home run with their spirited “Who is Becky!” marketing campaign earlier this month. The campaign, which started with a sarcastic road sign and culminated in hundreds…
Tim and Becky Brough, owners of Reliance Automotive in Hamilton, Montana hit a home run with their spirited “Who is Becky!” marketing campaign earlier this month. The campaign, which started with a sarcastic road sign and culminated in hundreds…
Further Reading: AIA optimistic about mandatory certification of shops AIA Canada is working with industry to convince the Ontario government that mandating the certification of collision shops will help reduce the hight cost of insurance in that province. If the…
Auto Service World · 022 J.F. Champagne on mandatory certification of repair shops AIA Canada is working with industry to convince the Ontario government that mandating the certification of collision shops will help reduce the high…
Tim Cifelli, marketing director for Bolt On Technology, says modern marketing tools have opened up a world of new opportunities for aftermarket shops. And, ironically enough, the Covid-19 pandemic has helped prove how effective they can be. We…
Tim Cifelli, marketing director for Bolt On Technology, says modern marketing tools have opened up a world of new opportunities for aftermarket shops. And, ironically enough, the Covid-19 pandemic has helped prove how effective they can be. We talk…
Hey, Bill Hanvey warned us: “Today we’re holding the show… but things can change.” Well, they’ve changed! After we posted the following podcast, the Automotive Aftermarket Parts Exhibition has been canceled. So this conversation is admittedly out of date, but…
Auto Service World · 019 Ray Proulx on how you can help High Fives for Kids Ray Proulx is chairman of the High Five for Kids Foundation, a charitable arm of the Automotive Industries Association of Canada. During Covid-19,…
Auto Service World · 019 Ray Proulx on how you can help High Fives for Kids Ray Proulx is chairman of the High Five for Kids Foundation, a charitable arm of the Automotive Industries Association of Canada. During Covid-19,…
Auto Service World · 018 Todd Hack on how 2020 could shape up for the aftermarket Todd Hack is executive vice president of sales and marketing for Mevotech, the Toronto-based manufacturer of aftermarket chassis components. With more than 30…