Carter Fuel Systems redesigns website

Carter Fuel Systems announced its redesigned website at www.carterfuelsystems.com.

The company said in a press release that the redesign is part of the ‘Refueled Carter’ initiative announced last year. The site utilizes “a robust, state-of-the-art platform featuring a modern scrolling format and responsive design,” it said. “The website also reinforces the company’s renewed commitment to providing product lines specifically engineered to maximize performance and make fuel pump replacement as easy as possible for the installer.”

The site is designed to serve “as a comprehensive resource for information on Carter’s entire line of products. Understanding that many customers seek product information on-the-go, the site has been optimized for mobile use to better facilitate tablet and smartphone navigation.

Technicians were kept in mind when planning the new design, said Mellissa Krause, brand marketing manager at Carter Fuel Systems. “We developed a more user-friendly interface with simplified site navigation and enhanced online tools so technicians and other visitors can easily access the information they need when considering a fuel pump purchase.”

Visitors can find product descriptions, warranty information and “a dedicated resources page providing helpful industry tips and insights on everything from universal pump guidelines to common causes of fuel pump failure to the latest industry trends.”