Worldpac launches premium aftermarket chassis parts program
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Worldpac has introduced a new premium chassis program for TRW’s North American Aftermarket division. Intended for the independent repair facility, the ride control program offers discerning professional service centers a wide range of high quality chassis parts that are competitive for today’s marketplace.
The comprehensive, premium parts program focuses on all makes and models and consists of: control arms, tie rods, stabilizer links, ball joints, tie rod ends and assemblies, idler and pitman arms and bushings.
TRW is a global leader in automotive safety, and is ranked among the world’s largest Original Equipment (OE) chassis system providers. The business supplies all major vehicle manufacturers and holds leading positions in all of its primary product categories.
TRW utilizes the latest technologies and OE manufacturing standards in order to offer a chassis program of excellent quality to the aftermarket. The program has some key differentiators including low friction plastic seat technology and inclusion of all installation hardware and fitting instructions in the box, saving the technician time and avoiding fitment issues. Supporting sales and marketing materials are also available along with full technical support.
“By bringing on board a premium chassis line from one of the premier tier one suppliers, we believe it will fulfill a needed market segment that is currently neglected in the aftermarket, ” said Mario Recchia, Worldpac’s SVP of marketing. “TRW has an unrivalled global presence and OE pedigree and this program offers our customers who demand superior quality from recognized suppliers, the perfect solution.”
TRW’s IAM director Russ Stebbins commented: “We are pleased that Worldpac is taking on the national distribution of TRW’s chassis product program in North America. Worldpac is a respected and well-known nation-wide company in the area of distribution and we are confident that this is the right way for our OE quality, premium program to enter the market and to grow organically within it. We share a passion for quality and efficiency, are both committed to offering the highest caliber of customer service and believe that this venture will prove to be extremely successful.”
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