Auto Service World
Feature   April 1, 2009   by CARS Magazine

Wix Filters Launches Online Media Centre

InnovationsWix Filters' technical services and customer training group has launched the Wix Filters Media Center at www.wixfilters.com, featuring brief educational videos developed to inform technicia...


InnovationsWix Filters’ technical services and customer training group has launched the Wix Filters Media Center at www.wixfilters.com,featuring brief educational videos developed to inform technicians and counterpersons about the distinctive characteristics of the company’s new products and technologies.

The Wix Filters Media Center features videos that explore innovative technologies and installation instructions for newly designed filtration products. Included in the current list of videos is a closer look at the recently released Wix 49184 air filter for Chevrolet Silverado and GMC Sierra with 6.6L Duramax diesel engines, and an explanation of the refinements to the lid design of the new 33818 fuel filter for Ford trucks and vans with 7.3L diesel engines.

“The new Wix Filters Media Center is an extension of the training materials we develop for each new product launch,” said Paul Bandoly, manager of technical services and customer training at Wix Filters, who oversees Wix Connect, the Wix Institute for Filtration Technology and the Wix Filters eLearning Center. “We plan to add new videos to the media centre regularly — eventually making the media centre an extensive library of Wix filtration technology overviews.”


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