WIX Filters, a member of the Affinia Group family of brands, in partnership with customer in-store fund-raising efforts, has contributed over $12,500 to the Canadian Cancer Society.
“We would like to thank WIX customers for their amazing generosity and creativity in generating their direct contributions to the Canadian Cancer Society and we are pleased to add to their contributions by donating another $11,815to the C.C.S. based on an accrual per kit/ sold through the “Filter Out Cancer” program,”, said Bert Verriet, Brand Manager for WIX Filters.
Participating Auto Parts Stores and Service Providers across Canada purchased WIX “Filter Out Cancer ” Kits that contained program details, point-of-sale donation banks, C.C.S. Donation forms and a pink Elvis Presley Cadillac collectible that could be displayed in store, to be won by a lucky customer donating and completing one of 50 C.C.S. donation ballots.
The Filter Out Cancer campaign began in October of 2010 and ran until year-end.