Auto Service World
News   September 9, 2010   by CARS Magazine

Wells reinforces new brand identity with Web site

The new Wells Vehicle Electronics brand now has an all-new, full-featured Web site to serve the needs of autom...

The new Wells Vehicle Electronics brand now has an all-new, full-featured Web site to serve the needs of automotive parts distributors and jobbers as well as professional technicians and do-it-yourself customers.


The new site offers enhanced content, including dozens of in-depth diagnostic and repair videos, trouble code search tools and other resources designed to help customers identify and repair issues affecting vehicle driveability and performance.


The site also features an interactive electronic catalog covering the brand’s more than 37,000 ignition, fuel system, emissions and starting/charging system components as well as sensors, switches, relays and other premium-quality replacement parts.


“We believe this new site is the industry benchmark for customer value and usability – there are multiple reasons to come back on a regular basis for the latest and most accurate information regarding today’s engine management systems and related components,” said Bill Nonnamaker, vice-president, sales and marketing, Wells Manufacturing, L.P.


The site’s “Wells Tech” portal includes dozens of helpful tools developed specifically to address the needs of automotive repair professionals. These include in-depth instructional case study videos covering a variety of diagnostic and repair challenges, powertrain and ABS trouble code look-ups, instruction sheets, vehicle-specific repair tips, and the company’s popular CounterPoint technical newsletter for parts professionals.


Each of the company’s seven primary product lines – and the growing number of better-than-OE “Wells Advantage” components – is covered in detail within the site. Wells Advantage components, which incorporate the latest design and material advances, also are featured in brief technical videos covering common reliability issues associated with the corresponding OE parts.


“This site is much more than simply a new ‘look’ for the Wells brand; it’s a comprehensive and highly interactive guide to one of the aftermarket’s most trusted manufacturers,” Nonnamaker said. “Our products have always been at the leading edge of technology – and now, so is our brand.”

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