Wakefield Canada Inc. (Wakefield) announced today that they have signed an agreement with BP Lubricants USA Inc. (BP Lubricants) to purchase the Castrol Canada blending and packaging plant located in Toronto, Ontario. BP Lubricants announced their decision to explore options for the future of the BP Lubricants facility in Toronto earlier this year, and Wakefield was one of several interested parties to submit proposals. BP Lubricants chose Wakefield and signed a non-binding letter of intent with Wakefield and the two companies have been working since then to arrive at an agreement.
Under the terms of the agreement, Wakefield will assume ownership of the plant and manufacturing responsibility for the plant, blending and packaging most Castrol products for the Canadian marketplace. Wakefield will continue to have exclusivity with respect to sales, marketing and distribution of Castrol consumer and commercial lubricants in Canada.
Castrol Canada Inc. is a part of the BP Group, one of the world’s leading energy companies. BP believes that this alliance will provide the opportunity to combine the global technology and marketing leadership of BP with the local entrepreneurial capabilities of Wakefield. This alliance will ensure the continuing success of the Castrol brand, which is already a market leader in the intensely competitive Canadian automotive lubricant market.
According to Bob MacDonald, President and CEO of Wakefield, “We intend to deliver on our aspiration to be the clear leaders in the Canadian marketplace. This is a strategic move for Wakefield and provides us with greater flexibility to deliver intuitive customer service within the Canadian marketplace”.
David Fifield, COO of Wakefield notes “This represents another milestone for Wakefield. It strengthens our strategic relationship with BP, enhances our capabilities and confirms our commitment to the Canadian marketplace”.
BP Lubricants will continue to retain ownership of the facility and operations during a transitional period during which BP Lubricants and Wakefield will work closely to ensure a seamless transition to Wakefield ownership sometime around midyear of 2010.
Wakefield began operations on July 1st, 2005, after signing a strategic partnership with BP, and has continually invested in infrastructure, people and the Castrol brand in its brief history. Wakefield Canada markets Castrol lubricants and services to lube operators, automotive service providers and select retailers. Call 1-888-CASTROL or visit www.wakefieldcanada.ca.
Back Row (left to right)
Bob Saurette (Chief Financial Officer) Wakefield Canada
Dave Fifield (Chief Operating Officer) Wakefield Canada
Chris Hughes (Plant Manager) BP Lubricants
Cleo Papadatos (Strategy Manager) BP Lubricants
Ron Gizzi (Legal Advisor) BP Lubricants
Steve McLaughlin (Regional Manufacturing Manager) BP Lubricants
Front Row (left to right)
Bob MacDonald (President) Wakefield Canada
Rafa Vecchio (VP, Strategy & Transformation) BP Lubricants