Toyota Canada donates $100,000 to Alberta flood relief efforts

To assist people affected by the floods in Alberta, Toyota Canada Inc. (TCI) and Toyota Financial Services (TFS) have donated $100,000 in support of relief efforts in the province by the Canadian Red Cross.

“It has been heartbreaking to witness the devastating effects of the flooding in Calgary and other Alberta communities,” said Seiji Ichii, president and CEO, Toyota Canada Inc. “It is important that we provide this assistance so it can have the maximum impact to help those in need.”

Larry Baldesarra, President of Toyota Financial Services also commented, “Our thoughts are with everyone who has been affected by this major disaster. Today’s donation is just one effort among many during this difficult time, as Canadians across the country have once again demonstrated their exceptional compassion and generosity when needed most.”

The financial assistance will be used by the Canadian Red Cross, an organization dedicated to providing humanitarian support to Canadian communities in need. Through the help of volunteers who donate their time and financial support, the Canadian Red Cross continues to improve the lives of people in Canada and abroad.

Financial support with a cash donation to the Canadian Red Cross can be made at www.redcross.ca.